Meet the Make-up junkies behind the brand
Liz Wilkinson
Director
Liz started her career in PR and then found herself inexorably drawn to the cosmetic industry where she has stayed ever since.... at Yves Rocher where she was involved with opening their fi rst UK stores, at Max Factor launching Le Jardin fragrance with Jane Seymour and managing the Mary Quant make up brand, at Revlon developing the Diane von Furstenburg signature perfume and launching the fi rst 24 hour lipstick ‘when the earth moves your lipstick shouldn’t’, before becoming Beauty Buying Director at Boots the Chemist where she stayed for fi ve years. In 1998 she took the plunge and launched her own brand
development company.
Gingerlily has become expert in developing beauty brands ...whether it be stretching an existing brand such as fashion label Chilli Pepper into cosmetics, maximising a celebrity profi le by launching a product line in their name as with Celebrity Hairdresser of the Year Tara Smith, injecting style and edge into an established brand such as Ruby & Millie and St Tropez....and now with their very own brand Frontcover which turns catwalk trends into ready to wear collections.
Frontcover created and developed
by Gingerlily for Gingerlily Cosmetics Ltd
The Station House, 15 Station Street, Bingham, Nottinghamshire, NG13 8AQ
Tel: 01949 839404
Michelle White
Creative Director
Michelle was always destined for product design, recalling “As a child, if I wasn’t designing Pepsi and Shirley style dresses, (puffball darling, and strapless of course...) I was creating an Avon style makeup company complete with illustrated brochure showcasing hundreds of eyes with a multitude of coloured eye shadow, liners and mascaras. I roped my best friend into it and we would get our mothers
to place their orders for make up!”
After gaining a First Class Honours Degree in Graphic Design, specialising in Illustration, Michelle illustrated 7 children’s books, her favourite, Twinkle the Toothfairy has been in publication for 8 years and can be found on Amazon.co.uk.
She then designed products from greeting cards and gifts to travel and health for clients including Saatchi & Saatchi, Marks & Spencer, Tesco, Safeway, Asda, Superdrug, Simon Elvin and Boots the Chemist. She has now fulfi lled her childhood dream, designing Frontcover Cosmetics and working with a host of other beauty brands and products.
